PEINE GRUPPE
The PEINE GRUPPE currently covers the whole range of international men’s fashion with four brand labels. Up-to-date fashion trends in men’s fashion are interpreted with youthful and dynamic verve – and adapted for retail in the highest possible quality.
- BARUTTI stands for top-of-the-range business and suit fashion and focuses on the new lightweight quality of men’s fashion.
- LAFFITTE, is the brand with the potential to become the new men’s fashion.
- MASTERHAND is the specialist for formal wear.
- SAN SIRO TRUE TROUSERS is the trousers specialist.
The "Holistic Approach to Philosophy and Action" is the key note for the entire Group and the foundation for its commercial success.
The PEINE GRUPPE’s successful marketing concept is based on providing the right backdrop to the areas of experience and brand worlds. An attractive range on offer for upmarket specialist retail: strategic content in a spirit of partnership. The emotional value this creates is an image factor for creating and consolidating the brand. The independence of each individual brand and the clear concentration on market requirements form the basis of the entire PEINE GRUPPE’s faith and philosophy.
